Latinos, Inc. : the Marketing and Making of a People
Record details
- ISBN: 0520953592
- ISBN: 9780520953598
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Physical Description:
1 online resource (331 pages)
remote - Publisher: Berkeley : University of California Press, 2012.
Content descriptions
Formatted Contents Note: | Chapter 5: Language and Culture in the Media Battle ZoneUnivision: Toward One Vision/ One Culture; The Price of Synergy; Telemundo: ""The Best of Both Worlds, ""; The Terrain of Latinidad: Toward the Best of One or Two Worlds?; Chapter 6: The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They?; The Focus Group; Quandaries of Representation; Culture and Color; Chapter 7 Selling Marginality: The Business of Culture; Marketing African Americans: Marketing ""by any Means Necessary, ""; Marketing to the Model Minority Consumer; Sensitive People, Docile Consumers; Notes; References; Index. |
Restrictions on Access Note: | NLC staff and students only. |
Source of Description Note: | Print version record. |
Search for related items by subject
Subject: | Hispanic American consumers Market segmentation -- United States Hispanic Americans -- Ethnic identity |
Genre: | Electronic books. |