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Imaging in advertising : verbal and visual codes of commerce  Cover Image E-book E-book

Imaging in advertising : verbal and visual codes of commerce

Johnson, Fern L. (Author).

Summary: 'Imaging in Advertising' explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions.

Record details

  • ISBN: 0415978823
  • ISBN: 9780415978828
  • ISBN: 0415978815
  • ISBN: 9780415978811
  • ISBN: 6613858994
  • ISBN: 9786613858993
  • ISBN: 1135865213
  • ISBN: 9781135865214
  • ISBN: 1135865175
  • ISBN: 9781135865177
  • ISBN: 0203928644
  • ISBN: 9780203928646
  • ISBN: 1135865221
  • ISBN: 9781135865221
  • Physical Description: 1 online resource (xv, 251 pages) : illustrations
    remote
  • Publisher: New York : Routledge, 2008.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (pages 236-244) and index.
Formatted Contents Note: Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame.
Restrictions on Access Note:
Restrictions unspecified
Reproduction Note:
Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010.
System Details Note:
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
Language Note:
English.
Action Note:
digitized 2010 HathiTrust Digital Library committed to preserve
Source of Description Note:
Print version record.
Subject: Beeldcommunicatie
Reclame
Ikonologie
Werbung
Symbolism in advertising
Culture
Advertising -- Social aspects
BUSINESS & ECONOMICS -- Advertising & Promotion
Culture
Symbolism in advertising
Advertising -- Social aspects
Genre: Electronic books.

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