E-book
Imaging in advertising : verbal and visual codes of commerce
Record details
- ISBN: 9780415978828
- ISBN: 9780415978811
- ISBN: 0415978823
- ISBN: 0415978815
- ISBN: 9781135865221
- ISBN: 9781135865214
- ISBN: 9781135865177
- ISBN: 9780203928646
- ISBN: 1135865221
- ISBN: 1135865213
- ISBN: 1135865175
- ISBN: 0203928644
-
Physical Description:
1 online resource (xv, 251 pages) : illustrations
remote
Computer data. - Publisher: New York : Routledge, 2008.
Content descriptions
| General Note: | CatMonthString:january.20 Multi-User. |
| Bibliography, etc. Note: | Includes bibliographical references (pages 236-244) and index. |
| Formatted Contents Note: | Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame. |
| Restrictions on Access Note: | Restrictions unspecified |
| Type of Computer File or Data Note: | Text (HTML), electronic book. |
| Reproduction Note: | Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. |
| System Details Note: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 Mode of access: Internet. |
| Terms Governing Use and Reproduction Note: | Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted by subscription. |
| Issuing Body Note: | Made available online by EBSCO. |
| Action Note: | digitized 2010 HathiTrust Digital Library committed to preserve |
| Source of Description Note: | Print version record. |
Search for related items by subject
| Genre: | Electronic books. |
